DataOne Software
iMarketAuto Intelligence Report - Imarket Pricing Demo

Vehicle Aging Report | Inventory Pricing Report | High & Low Priced Vehicles
Top 5 Competitors | Tracked Competitors | Market Intelligence Legend

Your cars that are priced in the lowest 5% of the market
Stock	Vehicle	Mileage	Age	Price	Market Average
PH5863	2001 Lincoln Town Car Executive	73,105	21	$11,990	$15,828
Summary: 4.17% of your inventory is priced the least expensive in the market. If this vehicle was brought up to the average market price your profit would increase $3,838.

Your cars that are priced in the highest 5% of the market
Stock	Vehicle	Mileage	Age	Price	Market Average
P5790	2002 Chevrolet Cavalier LS	44,569	77	$7,997	$5,997
PB5845	2004 Mercury Sable LS Premium	28,978	77	$15,990	$13,150
PH5814	2004 Pontiac Grand Am SE	47,542	77	$12,990	$10,929
Summary: 12.50% of your inventory is priced the most expensive in the market. If these vehicles were brought down to the average market price your profits would decrease an average of $2,300 per vehicle or $6,901 for the 3 vehicles above but would most likely sell faster.

Top 5 Competitors Selling **Your Vehicles** at a **Lower Price**
Dealer	Number of Similar Vehicles	Number of Similar Vehicles Priced Lower
Danvers Ford	5	4
Thomas Ford	4	3
Merchants Automotive Group	4	3
York Ford, Inc.	3	3
Downtown Lincoln Mercury	3	3

Most Threatening Competitors - Danvers Ford
Stock		Your Vehicle						Danvers Ford's Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	18,850	$12,995	+$995
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	17,539	$12,995	+$995
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	15,611	$12,995	+$995
PRM5770	2005 Ford Freestar SE	No	22,830	77	N/A	$15,900	N/A	No	28,558	$14,995	+$905

Most Threatening Competitors - Thomas Ford
Stock		Your Vehicle						Thomas Ford's Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	15,149	$11,967	+$2,023
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	11,405	$11,995	+$1,995
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	10,319	$12,495	+$1,495

Most Threatening Competitors - Merchants Automotive Group
Stock		Your Vehicle						Merchants Automotive Group's Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5845	2004 Mercury Sable LS Premium	No	28,978	77	N/A	$15,990	N/A	No	35,947	$13,863	+$2,127
PH5814	2004 Pontiac Grand Am SE	No	47,542	77	N/A	$12,990	N/A	No	47,291	$11,393	+$1,597
PRM5770	2005 Ford Freestar SE	No	22,830	77	N/A	$15,900	N/A	No	30,825	$14,399	+$1,501

Most Threatening Competitors - York Ford, Inc.
Stock		Your Vehicle						York Ford, Inc.'s Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	20,459	$11,539	+$2,451
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	21,942	$12,915	+$1,075
PRM5770	2005 Ford Freestar SE	No	22,830	77	N/A	$15,900	N/A	No	30,043	$13,525	+$2,375

Most Threatening Competitors - Downtown Lincoln Mercury
Stock		Your Vehicle						Downtown Lincoln Mercury's Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	Yes	23,784	$10,995	+$2,995
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	Yes	27,088	$11,295	+$2,695
PRM5770	2005 Ford Freestar SE	No	22,830	77	N/A	$15,900	N/A	Yes	30,765	$15,595	+$305

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Competitors You Are Tracking
Dealer	Number of Similar Vehicles	Number of Similar Vehicles Priced Lower	Number of Similar Vehicles Priced Higher
Colonial Ford	0	0	0
Thomas Ford	4	3	1

Tracked Competitor - Thomas Ford
Stock		Your Vehicle						Thomas Ford's Vehicle			Comparison
Stock	Vehicle	Certified	Mileage	Age	Cost	Price	Profit	Certified	Mileage	Price	Your Price vs. Competitor's
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	15,149	$11,967	+$2,023
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	11,405	$11,995	+$1,995
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	10,319	$12,495	+$1,495
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	N/A	No	14,549	$15,871	-$1,881

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Vehicle Aging Report
	0-15	16-30	31-45	46-60	61-75	76-90	> 90
All	0%	8%	4%	12%	0%	62%	12%
Positioned Well Vehicles (12% of total inventory)	0%	33%	0%	0%	0%	33%	33%
Non Threat Vehicles (4% of total inventory)	0%	100%	0%	0%	0%	0%	0%
Neutral Vehicles (20% of total inventory)	0%	0%	0%	20%	0%	80%	0%
Threat Vehicles (29% of total inventory)	0%	0%	0%	14%	0%	85%	0%
High Threat Vehicles (33% of total inventory)	0%	0%	12%	12%	0%	50%	25%

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All Vehicles (Market Average is set to show cars that are within 10,000 odometer miles of the mileage of each of your cars.*)
Stock	Vehicle	Certified	Miles	Age	Your Cost	Your Price	Trim Level	All Vehicles within 50 miles	Vehicles within 10K Odometer Miles	Percent Certified	Market Average	Your Vehicle vs. Average	Your Profit	Market Intelligence
68Z21A	1997 Mercury Grand Marquis LS	No	66,052	77	N/A	$7,990	LS	1	1	0%	$5,995	+$1,995	N/A	High Threat
P5790	2002 Chevrolet Cavalier LS	No	44,569	77	N/A	$7,997	LS	2	0	0%**	$5,997**	+$2,000	N/A	High Threat
P5793	2001 Ford Taurus SES	No	68,263	26	N/A	$7,777	SES	28	11	0%	$8,255	-$478	N/A	Non Threat
PB5819	2004 Mazda MAZDA6 s	No	27,521	77	N/A	$17,990	s	7	3	0%	$17,993	-$3	N/A	Neutral
PB5845	2004 Mercury Sable LS Premium	No	28,978	77	N/A	$15,990	LS Premium	8	5	0%	$13,150	+$2,840	N/A	High Threat
PB5856	2003 Mercury Sable LS Premium	No	36,321	77	N/A	$13,990	LS Premium	19	9	0%	$13,045	+$945	N/A	Threat
PB5858	2003 Mercury Sable LS Premium	No	27,107	47	N/A	$13,990	LS Premium	19	10	0%	$13,140	+$850	N/A	Threat
PB5859	2003 Mercury Sable LS Premium	No	42,551	77	N/A	$12,990	LS Premium	19	5	0%	$13,172	-$182	N/A	Neutral
PB5861	2005 Ford Taurus SE	No	18,228	47	N/A	$13,990	SE	110	64	4%	$13,657	+$333	N/A	Neutral
PB5862	2005 Ford Taurus SE	No	11,687	77	N/A	$13,990	SE	110	38	2%	$14,295	-$305	N/A	Neutral
PH5814	2004 Pontiac Grand Am SE	No	47,542	77	N/A	$12,990	SE	4	3	0%	$10,929	+$2,061	N/A	High Threat
PH5818	2001 Ford Taurus SES	No	45,038	108	N/A	$10,900	SES	28	2	0%	$8,500	+$2,400	N/A	High Threat
PH5863	2001 Lincoln Town Car Executive	No	73,105	21	N/A	$11,990	Executive	3	0	0%**	$15,828**	-$3,838	N/A	Positioned Well
PL5846	2003 Mercury Sable LS Premium	No	29,617	77	N/A	$14,500	LS Premium	19	10	0%	$13,240	+$1,260	N/A	Threat
PL5847	2003 Mercury Sable LS Premium	No	29,721	77	N/A	$14,500	LS Premium	19	10	0%	$13,240	+$1,260	N/A	Threat
PRB5837	2005 Ford Taurus SEL	No	18,399	77	N/A	$11,990	SEL	100	95	2%	$13,549	-$1,559	N/A	Positioned Well
PRB5838	2005 Ford Taurus SEL	No	21,256	77	N/A	$14,990	SEL	100	92	2%	$13,527	+$1,463	N/A	Threat
PRH5833	2006 Mercury Mariner Luxury	No	11,504	36	N/A	$24,900	Luxury	1	0	0%**	$19,977**	+$4,923	N/A	High Threat
PRH5834	2006 Mercury Mariner Luxury	No	14,609	47	N/A	$24,900	Luxury	1	0	0%**	$19,977**	+$4,923	N/A	High Threat
PRL5843	2005 Ford Taurus SEL	No	20,480	138	N/A	$16,900	SEL	100	96	2%	$13,515	+$3,385	N/A	High Threat
PRM5770	2005 Ford Freestar SE	No	22,830	77	N/A	$15,900	SE	31	27	3%	$14,932	+$968	N/A	Threat

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Your Well-Positioned Vehicles
Stock	Vehicle	Mileage	Age	Price	Market Size	Market Average
PH5863	2001 Lincoln Town Car Executive	73,105	21	$11,990	3**	$15,828
PRB5837	2005 Ford Taurus SEL	18,399	77	$11,990	95	$13,549
Summary: 8.33% of your inventory has been given Well Positioned status. If these vehicles were brought up to the average market price your profits would increase an average of $2,699 per vehicle or $5,397 for the 2 vehicles above.

Your High Threat Vehicles
Stock	Vehicle	Mileage	Age	Price	Market Size	Market Average
68Z21A	1997 Mercury Grand Marquis LS	66,052	77	$7,990	1	$5,995
P5790	2002 Chevrolet Cavalier LS	44,569	77	$7,997	2**	$5,997
PB5845	2004 Mercury Sable LS Premium	28,978	77	$15,990	5	$13,150
PH5814	2004 Pontiac Grand Am SE	47,542	77	$12,990	3	$10,929
PH5818	2001 Ford Taurus SES	45,038	108	$10,900	2	$8,500
PRH5833	2006 Mercury Mariner Luxury	11,504	36	$24,900	1**	$19,977
PRH5834	2006 Mercury Mariner Luxury	14,609	47	$24,900	1**	$19,977
PRL5843	2005 Ford Taurus SEL	20,480	138	$16,900	96	$13,515
Summary: 33.33% of your inventory has been given High Threat status. If these vehicles were brought down to the average market price your profits would decrese an average of $3,066 per vehicle or $24,527 for the 8 vehicles above.

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Intelligence Legend
Category	Summary	Description
Positioned Well	Much lower price than average market price (10% or more).	Pricing and vehicle details (mileage) make your car very competitive in the marketplace.
Non Threat	Lower price than average market price (2.5% - 10%).	Pricing and vehicle details make your car attractive in the marketplace.
Neutral	Close to the average market price (0 - 2.5%).	Pricing and vehicle details put your car near the market median.
Threat	Higher price that average market price (2.5% - 10%)	Pricing and mileage put your vehicle in the markets more expensive category.
High Threat	Much higher price than average market price (10% or more)	Pricing and milage may make this vehicle appear overpriced.

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